Wednesday, 19 October 2011

Finding Love

Just a quick post today, but i am going to discuss an extremely important issue:

I can't decide whether i like Rihanna's new video for her song We Found Love or not.

Initially it's confusing because in this version, the start features what im fairly sure is the voice of model Agyness Deyn. She shares stories of the tragedy of love, heartbreak and relationships as she does in the new Doc Martens' First and Forever campaign- I'm still unsure as to whether Rihanna and the shoe brand are meant to have some sort of artistic link...

The single's lyrical refrain "we found love in a hopeless place" does relate to the hedonism theme, however i think i fail to be completely wowed by the music artist's video because i've recently seen similar creations in the form of Levi Jeans' Go Forth Campaign advert (below), which i do absolutely love. For some reason, cinematic representations of the tulmultuous, exciting aspects of youth are very popular these days.

Nevertheless, I can't deny that scenes of troubled but passionate teenage love, squat- like flats and wild nights out or muddy festival field parties in We Found Love produce some fantastic imagery. The video is stimulating to watch, and the zoom in shots of pill popping and dilating pupils particularly remind me of the editing seen in Darren Aronofsky's film Requiem for a Dream where Jared Leto, Marlon Wayans and Jennifer Connelly similarly go under the influence.

A lovely shot of Jared Leto's eye...

To sum up, undoubtedly, Rihanna's new single will be another chart hit. Sorry to be so brief but i have a shift that starts at 7am tomorrow morning- i have a temporary job as a sales assistant in American Apparel's London rummage sale. I have to prepare to deal with the masses, I'm hitting the sack, goodnight!

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